The Carpool Project plans to partner with a transportation organization and everyone who drives in the Bay Area to create the world’s first transportation marketplace. The objectives and execution of our supply-side approach are sufficiently different from those of “taxi services” like Uber and Lyft, and are designed to avoid competing directly with them.
The marketplace will enable drivers and riders to get anywhere anytime for $0.25 per mile. While this would appear to match, or in some cases, undercut the cost of public transportation, a major strategic goal of the marketplace is to embrace and incorporate all forms of public transportation, not compete with them. By design, the marketplace’s success will be revenue-enhancing to public transportation. By structuring this in as a requirement, and by eliminating the biggest cost of a ride – the hired driver – the marketplace will be a win-win for all stakeholders. To be successful, the marketplace will achieve the following:
- A new conception of everyone’s mobility
- A supply-side focus on carpooling that replaces the demand-side focus on taxis
- A cost-reducing model that unlocks value
- A ride-matching algorithm that distributes the unlocked value
- A sales strategy that scales the distributed value
- Environmental benefits that significantly reduce GHG emissions
- A mobile product that integrates the above into a simple and delightful user experience.
Success will enable everyone to save money, save time and save the planet, and pave the way for an economic and social transformation.